El Punto
From concept to final design, creating a contemporary and versatile visual identity.
This contemporary identity project developed a versatile visual system for El Punto that adapts seamlessly across diverse applications. The work focused on creating a modern brand architecture with flexible design components that maintain visual coherence while allowing for creative adaptation. From the core logo and identity elements to UI design applications and brand guidelines, the project established a comprehensive system that supports both current needs and future growth, ensuring the brand remains fresh and relevant.
Concepts, Styles and Design Systems
Every design project begins with a defined vision of identity, functionality and visual experience.
The project includes contemporary visual identity development, versatile system design, modern brand architecture and interface application, designed to reflect modernity and versatility.
Creative direction guided design decisions toward contemporaneity and functionality, ensuring every visual element integrated into a coherent and adaptable system.
Behind the Design
The Complete Creative Process
Every element was designed and developed, from visual conceptualization to system implementation.
The creative process involved design research, visual concept development, versatile system creation, brand architecture design and application across various contexts that ensured coherence and adaptability across all touchpoints.
Every design project is a dialogue between identity and functionality. Vision sets the direction, and the visual system completes the experience.
Designed, Developed, Implemented
Bringing visual identity to life through contemporary design and versatile systems.
More than a design, a complete visual system
Each project combined contemporary identity, versatile design and brand architecture to create a cohesive visual experience.
From Concept to System.
Building Visual Identities Through Contemporary Design
Every project begins with a solid visual foundation: defining contemporary identity, designing versatile systems, developing brand architecture and creating adaptable applications. This process shapes the visual experience and ensures every element integrates into a coherent and functional system.
